John Ugbe, the Managing Director of Multichoice Nigeria Company which celebrates its 20th anniversary, has spoken on its role in the country’s entertainment industry.
Multichoice’s
programmes and products, especially in film and music, have expanded
rapidly in the last years. Its AfricaMagic, has, for instance, given
birth to AfricaMagic Yoruba, AfricaMagic Hausa and others. Mr. Ugbe says
the success of such channels is an evidence of the impact of
Multichoice operations in Nigeria in the last 20 years.
Mr.
Ugbe is particularly excited about what he calls the progress of DSTV’s
indigenous language-oriented programmes. According to him, a channel
such as AfricaMagic Yoruba gives the company an opportunity to promote
the language globally.
He
explains, “We have given people what they want to see. The channels
contribute to the development of the local languages. That is why we are
happy that all over Africa we have some people who can say one word
or the other in Yoruba.
“If
you look at Africa as a whole, there is more of appreciation of the
Nigerian culture. For AfricaMagic Yoruba, you won’t know the real impact
until you go to other African countries and someone speaks a few words
in Yoruba Language. You won’t appreciate the worth of the Yoruba content
we have until someone speaks to you in the language. That was why we
resolved when we started that we were not only going to bring foreign
programmes to Nigeria but we would also develop very strong Nigerian
content, which has made the industries in Nigeria, the music industry
and Nollywood to grow because of the ability to reach outside the border
of Nigeria. Today, Nigerian artistes are big everywhere because people
have the opportunity to appreciate what they do.”
On
the complaints that some of the films shown on its channels depict
negative values, the MD notes that part of the reality on ground is
that, at times, you have to buy what is available.
“But
it is also important to note that the Nigerian movie scene is changing
generally. We have seen bigger and better productions, just as the
quality of many of the stories is improving. Every industry matures.
Hollywood experienced the same evolution. So, as the country develops,
the industry will wax stronger in different areas,” he says. READ MORE: http://news.naij.com/47067.html
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